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It was also the fifth nation in the world to have a television station with daily broadcasts, behind the United States, the United Kingdom, France, and Mexico.
In the 1990s, UHF television channels were launched, such as music oriented MTV Brasil, and the Catholic channel Rede Vida.
The military dictatorship which took power in 1964 saw audiovisual communication as a tool for creating a stronger national identity, a broader consumer economy, and controlling political information.
The military pushed television deeper into the population by subsidizing credit for set sales, building national microwave and satellite distribution systems, which prompted the growth of Rede Globo, which they chose as a privileged partner.
From 2000 to 2010, the number of households with access to cable TV increased 152%, while the DVD market saw an expansion of 430% in the same period.
The number of TV sets not turned on in any of the free-to-air channels—which indicates that they are being used for watching DVD or cable TV or playing videogames, also increased from 3.5% to 6.7% of the share in the decade.
while Record's Fala Brasil already surpasses Globo's Bom Dia Brasil in São Paulo.
Globo also faces a decrease of its audience in Rio de Janeiro, where the network is headquartered.The shows de auditório have been extremely popular with the lower and middle classes, and, according to analysts such as Sérgio Miceli, played an extremely important role in drawing them into television viewing.During this period, Globo was accused of being the mouthpiece of the dictatorship, mainly because of its omission in covering the Diretas Já movement, in which thousands of Brazilians gathered on public squares to demand a direct election for President.Also during that period, TV Cultura and Rede Record, both based in São Paulo, began to air their signal in national broadcasting systems.The biggest decline for Globo were in its showcase telenovelas, aired at 9 p.m., which reached an all-time low during the decade.Its biggest network, Rede Globo, is the second largest commercial network in the world, and is one of the largest television exporters around the world, particularly of telenovelas, which have become popular in many countries.